Pricing
The product page audit is free. Plans cover the whole store.
Start with one product page at no cost. Pay only when you want checks, monitoring and fixes across a store or a client list.
One product page
Recommendation Audit
Paste a public Shopify product link and see which details are readable, which are missing, and what to fix first.
Freeno account, card or app
Check my productWhole store
Plans for checks, monitoring and fixes across a store.
Plans are measured in store checks: read-only scans of a whole store's public pages and endpoints, separate from the one-page audit above.
Free
One store you check by hand.
$0forever
Get started free- 3 store checks a day, 10 a month. Each check returns a score with plain-language findings for one store.
- Fix plan, view only. Suggested corrections with generated code to read and hand to a developer; nothing is written to your store.
- Shareable report links. Send a report to a colleague or developer by link.
- Lens monitoring for one store. Recorded signals only, kept for 30 days under the free visit cap.
- Agent journeys on your own machine. Simulated shopping tests you run from the command line with your own model keys.
- Command line, API and MCP. Run the same checks from a terminal, a script or an AI assistant that supports MCP.
Pro
Your own stores, kept in shape over time.
$49/month
Get started free- 50 checks a day across up to 10 stores. A monthly allowance of 500 checks also applies.
- Guided fixes. For supported changes, the Shopify app walks you through applying them, and nothing changes until you confirm.
- Hosted agent journeys. Colter runs simulated shopping tests against your store with 10 personas and browser verification.
- Lens monitoring with 30 days of history. Written insights summarise the recorded signals, and an alert fires when a store's score drops.
- WebMCP form markup. Markup that describes your store's forms, such as search or add to cart, to browser agents that support the draft standard.
- CSV and PDF export. Download monitoring data and reports.
Agency
Client portfolios, reported in one place.
$199/month
Start with Agency- Everything in Pro. All Pro capabilities at the Agency allowances.
- 500 checks a day across up to 100 stores. A monthly allowance of 5,000 checks also applies.
- Portfolio dashboard. All client stores in one view.
- 90 days of Lens history, funnel analysis and webhooks. See where recorded agents drop off and send events to your own systems.
- White-label PDF reports. Reports carry your agency's name.
- JSON API, batch operations and priority support. Check many stores from a list with output for your own tooling.
Larger teams that need custom limits, private runners or procurement support: Contact us
Audits and checks read public pages only. They show what an assistant could read, not whether it recommends your product.
Compare every limit
| Plan | Checks per day | Checks per month | Connected stores |
|---|---|---|---|
| Free | 3 | 10 | 1 |
| Pro | 50 | 500 | 10 |
| Agency | 500 | 5,000 | 100 |
| Feature | Free | Pro | Agency |
|---|---|---|---|
| Checks | 10/mo | 500/mo | 5,000/mo |
| Checks per day | 3 | 50 | 500 |
| Fix apply | View only | Guided | Guided + batch |
| Lens history | 30 days to 500 visits | 30 days | 90 days |
| Monitored stores | 1 | 10 | 100 |
| Lens insights | Not included | Included | Included |
| Journey analysis | Not included | Included | Included |
| Funnel analysis | Not included | Not included | Included |
| Webhooks | Not included | Not included | Included |
| Portfolio dashboard | Not included | Not included | Included |
| CSV export | Not included | Included | Included |
| White-label PDF reports | Not included | Not included | Included |
| Team members | Not included | Included | Included |
| Support | Docs | Priority |
| Installed Shopify app | Free | Pro | Agency |
|---|---|---|---|
| Connected stores | 1 | Up to 10 | Up to 100 |
| Monitoring history | Free plan allowance | 30 days | 90 days |
| Guided theme setup | Preview | Included where supported | Included where supported |
| Support | Standard | Standard | Priority |
What do I need for the free audit?
A public Shopify product link. No account, card or app.
Will my store change?
No. Audits and checks read public pages. Theme changes happen only through the installed Shopify app, and only when you confirm each one.
Does this show whether an assistant recommends my product?
No. It shows what an assistant could read from the page. To see a recommendation, ask a buyer question in an assistant and inspect the answer.